GET MASTER THE GAME: How Big Brands Connect & Influence Their Customers! GET THE FREE DOWNLOAD

I Help Purpose-Driven Experts,
Coaches and Entrepreneurs

Craft IMPACTFUL
personal Brands
That Sell to Scale 

Through High-Impact BRand Coaching

Absolutely No Obligations! Just Show Up.

15YRS+

Entrepreneur, Brand & Business Growth Coach 

OVER-1K+

BUSINESSES, PROFESSIONALS, ENTREPRENEURS, EXPERTS & START-UPS HELPED 

180M+

REVENUE GENERATED BY my coaching CLIENTS  

Let's Ignite Your Brand's F.U.S.E

—Focus Your Vision, Brand Your Uniqueness, Specialize Your Expertise,
and Deliver Effective, Products and Services that Work.—

Today, personal brands are creating unprecedented impact and turning everyday people into millionaires like never before—no need to be the biggest name. You just need a clear brand, with focused messaging an a offering your niche' wants. However, in these uncertain times, successful brand-building requires speed, focus, and direction. There's no time to take the long way around. So regardless of your journey's stage—startup or scaleup— IF YOUR MINDSET IS SET ON 

Thriving—Not Just Surviving—and if
You're Certain that Success is the Only Outcome...

Know that I've got your back.

Get My Free 46 Page eGuide

Master the Game 

How Big Brands Connect and Influence Customers Through Personality Branding

Discover how top personal and corporate brands have forged deep connections with their tribe through personality and archetype branding. Learn how to apply these same strategies to build a brand and business that resonate , turning casual lookers into raving fans.

Get your free digital copy today.

Hi I'm Michael Durant Branding Strategies & Business Coach 

I've been exactly where you are now—I understand the struggle of launching a business single-handedly. My entrepreneurial journey began 20 years ago with nothing more than a laptop, my in-laws' kitchen table, and a mindset that success was the only option. I also understand the pressure that comes with success—the deep feeling inside that it's time to level up, but not having the bandwidth to do so.

But remember—you don't have to do it alone,
nor take the long way around.


I'm Michael, an entrepreneur, business coach, and branding strategist. For the past 15+ years, I've been helping clients build brands and businesses that truly work. I've built a top-rated branding agency, a business coaching company, and a non-profit consulting firm that have collectively helped our clients generate over $200 million in revenue and secure substantial market share in their industries.

I created 'Releasing Genius', to bring big brand agency and corporate growth expereince to Experts, Coaches and Service-Based Entreprenuers. We will build stronger brands that connect and a business that impact lives, create finacal freedom and scale.  

It's your time to make success the only option.

I Thrive on Client Wins

Michael is a GENIUS. His perspective is fresh and unique.

Building a brand on your own is tough (especially when you can’t get out of your head). Michael is a GENIUS. He was able to take my basic ideas and expand on them in a way that’s hard to explain. His perspective on everything is fresh and unique. His ability to put things together is second to none; He definitely thinks outside the box. I HIGHLY recommend his services to anyone looking to elevate their game.

Victor Real Estate Coach & Investor

We attracted prestigious clients, and industry authority.

Partnering with Michael has been a game-changer. He helped turn our law firms and C-suite executives coaching business into a brand. We optimized our offerings, crafted a captivating brand, and executed targeted lead generation campaigns that surpassed expectations. With prestigious clients, industry authority, and unprecedented success, I wholeheartedly recommend Michael to elevate your business to extraordinary heights.

Dominica & Chris Law Firm Coaches

It was something about Michael words but more so his presence.

I’ve always felt guided in life, and it proved true when I found Michael through an online Google search. There was something about Michael Durant’s words but more so his presence that led me to book an initial clarity session with him. Through several coaching sessions, Michael took me through their branding process which involved a deep dive in understanding my vision, mission, clientele and more. He represented the Releasing Genius name well. He is  an embodiment of creativity and innovation.

Etta | Transformational Health Coach

Ingnite Your Brands F.U.S.E with a FREE Private 1-on-1 Brand Vision Session.

Absolutely No Obligations! Just Show Up.

Releasing Genius